Probably many people have already read the news in the media, how Gucci pleased fashion fans with a collection of white garments, which look like straitjackets, previously used in psychiatric clinics, during the Milan Fashion Week spring-summer 2020.
Perhaps the show of this collection wouldn’t have made so much noise if one of the models named Ayesha Tan Jones hadn’t made a protest right at the show, wrote a post about it and posted a video in the installation.
During the show, the models in straitjackets appeared in front of the audience, standing motionless on a moving escalator, and Ayesha Tan Jones raised her palms, on which it was written “Mental health is not fashion.
And in her installation post, she wrote that she and her loved ones faced psychological problems such as anxiety, depression, bipolar disorder and schizophrenia, so from her point of view, it is “harmful and insensitive” for a major brand like Gucci to use this image for “fleeting fashion.
The brand’s representatives did not respond in the installation, but on Twitter, explaining that designer Alessandro Michele had designed clothes in the “empty style” to show “how in fashion the power dominates life and eliminates any individuality and expression” and that the clothes demonstrated the style of “the most extreme version of the uniform, dictated by society and those who control it.
The company also added that this collection will not be sold in stores.
Gucci straitjackets collection of spring-summer 2020 season
I will not discuss here why and for what purpose Gucci sews expensive collections that are not going to sell, after all “straitjackets” at least not cut off heads, which Gucci has pleased fans before. And it is possible that these “straitjackets” will be bought by a museum that has seen in them “creative genius” and “heights of artistic expression.
I will tell only that at desire these clothes quite could be sold to the western creative intelligentsia which already 10 years as periodically appears in certain fashionable masterpieces, “similar to straitjackets”.
For example, in 2010, Lady Gaga was seen at Houston Airport in such a “straitjacket”, created by the gloomy genius of the personal designer singer named Asher Levine.
There is no explanation what the concept of this suit was and what it all meant, everyone mentions only the cool hippie that Lady Gaga fucked.
In the same 2010 designer Jeremy Scott presented at New York Fashion Week a very strange collection of clothes that looked as if they were made of garbage and scraps. Among other things, there was such a “joking” wedding dress straitjacket, apparently it has something to do with Jeremy Scott’s views on marriage and family.
And in 2013, at a concert in Abu Dhabi, the capital of the UAE, Kim Kardashian Kanye West’s husband came on stage wearing this straitjacket and a mask on his face.
At that time, Kanye expressed himself as follows: “They’ll try to tell you Kanye’s so crazy, so deranged. I ain’t crazy, I’m just not satisfied.” (They’ll try to tell you Kanye’s so crazy, so deranged, I’m just not satisfied. I am not crazy, I’m just not satisfied.)
This may be due to the fact that Kanye West suffers from mental illness, but refuses to accept any official diagnosis, despite the cancellation of 21 concerts due to mental illness covered by this insurance, and repeated treatment in specialized clinics, in particular hospitalization with a diagnosis of paranoia after he asked his husband Beyonce Jay-Z not to send murderers to him directly on stage.
With his straitjacket, Kanye West was able to tease and touch the audience at the concert.
